“Charlie Sheen breaks Twitter record” why should we care?

Why should we care?

By Ann Oldenburg, USA TODAY (http://content.usatoday.com/communities/entertainment/post/2011/03/charlie-sheen-breaks-twitter-record/1)
via twitpic

via twitpic

Charlie Sheen reached 1 million followers in one day on Twitter.

The actual figure, confirmed by the Guinness Book of World Records today: It took Sheen 25 hours and 17 minutes, between March 1 and 2, to reach 1 million followers.

And how, exactly, did he do it? With help from a team of experts at Ad.ly, a small Beverly Hills start-up that focuses on celebrity endorsements via Facebook and Twitter, reports Forbes. Ad.ly secured Charlie’s verified account. And then the Ad.ly team spent a couple of hours on the phone with Sheen and a friend explaining the tools of Twitter: hashtags, bit.ly, twitpic, and how to use Twitter to build an audience and keep them engaged.

Sheen T-shirts, fan sites pop up on the Web

Now, Sheen is thanking fans “in all sincerity” for the “warm reception.”

He tells TMZ he hopes to monetize the gig, saying it’s “a cash cow.” After all, he’s out of a job.

While his tweets are “organic” now, Ad.ly CEO Arnie Gullov-Singh says, “It’s inevitable that brands will be lining up to work with him. That time will come sooner rather than later.”

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